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Adding Creativity

to Your Concept

Once we have the first draft of the concept, it's time to run with your ideas and reach new heights. It’s time to find that “WOW effect” that will take your concept to the next level.

Now, It's time for your concept to evolve, for you to strengthen its connection to your story while searching for the “WOW effect” that will catch your users attention.

What is the “WOW effect”?  

In one word the WOW effect is MAGIC, it’s anything that will take your story to the next level and excite your users. It should align with your concept and story. For example, if you want your story to convey humor your WOW factor should make your users laugh. ​


Use design, interaction, motion, and sound to create the appropriate WOW effect.

Exploring your concept

Finding the appropriate WOW effect for you can be hard. One tip I can share with you that will hopefully help you find the right WOW effect, is to explore your story through different points of interest, different styles, design languages, and interactions. Tailor your story and try out different concepts until you find a perfect match! ​


Start with exploring the most relevant fields relating to your story and slowly start expanding into other fields. Search for that extra something that goes beyond pure functionality - a unique, fun and cool experience that correlates to your story's concept. ​


The idea is to rethink the common practice. For example, is vertical scrolling is the best way to tell your story? How can the user interact and be part of his experience? How and where can we add gamification elements? How can we express the product’s unique personality? How do we express that personality through UX writing? Can we enhance the experience using animation and sound effects?


Ask yourself questions regarding the website’s behavior, value, structure, and meaning.

Back to your value 

Once a possible match is found that can fit unique interactions, and design a language that can tell your story, then you can start to embellish your story with the WOW effect and figure out how to portray HARMONY throughout your story. ​


Below you can find some examples of websites that WOW me.

There are many online inspirational visual tools I use, such as Pinterest, Dribbble, Muzli, theFWA, Behance, Awwwards, FFFFound (does not exist anymore, but you can add ‘FFFFound’ to your Google search).

Below you can find more design inspiration tools, explore them. 

Visual Design inspirations


Connect with designers

Dribbble is where designers gain inspiration, feedback, find community, and connect with designers worldwide.




Creative Blog

Inspiration Grid is a daily-updated blog celebrating creative talent from around the world. Get your daily fix of design.

Inspiration Grid 



Find design inspiration

Search by color, keyword, or even just style. With Muzli search web-wide for design inspiration.




Design Inspiration

Abduzeedo is a collective of individual writers sharing articles about design, photography, and UX.




Discover ideas and style 

Social media software designed to discover inspiration.




Inspiring Gifs 

A collection of inspiring short videos and GIFs / Booounce!



Visual Design Magazines


Pop-culture Magazine

The latest creative news from Fubiz about art, design and pop-culture.




Web Design Magazine

Smashing Magazine delivers reliable, useful, but most importantly practical articles to web designers and developers.

Smashing Magazine



Creative Magazine

Creative Boom is an art & design blog for the creative industries.

Creative Boom


WOW Effect Examples 

Visual Design Magazines

News about creative 


Shoes Company

Learn more about how Allbirds approaches conscious commerce to make better shoes in a better way.




UI/UX Agency, Japan 

PRMO loves web, music, photography, and roughly fun things.




Brilliant Solutions, Italy

For over 60 years Oropress has been offering a large range of foils and films in all sectors.



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